Royal Robbins welcomes new sales leadership and additional sales support for the Rocky Mountain, the Great Lakes and Southeast territories.
Royal Robbins appointed Joe Stintzi, owner and principal at The Stintzi Group, to the Great Lakes territory. He is covering Indiana, Ohio, Kentucky, West Virginia and Michigan. Stintzi has more than 25 years of experience selling top brands, including 10 years with The North Face.
The heritage apparel brand also appointed Colorado-based Green River Sales to strengthen the brand’s presence in the Rocky Mountain region. Principals Pat Davis and John McDonnell and their team have more than 40 years of combined sales and leadership experience in the outdoor and action sports industry. The pair has worked with a number of leading brands, including 12 years with The North Face.
Both Stintzi and Green River highlighted their experience at The North Face working alongside current Royal Robbins CEO Michael Millenacker and Vice President of Merchandising and Design Liz Braund as critical to the new partnerships.
“We couldn’t be happier about working with Michael and Liz again in their new roles with Royal Robbins. The brand has so much potential, and we look forward to helping grow their presence throughout the Rocky Mountains,” stated Davis and McDonnell, principals and co-owners of Green River Sales. “Royal Robbins is one of the outdoor industry’s most iconic outdoor brands with a look and feel that is as relevant today as it was when the brand was founded in 1968.”
In the Southeast, Royal Robbins’ partner C&J Sales, led by Principal Cynthia Kelly, has appointed Natasha Ruiz to oversee Alabama, Georgia, Florida and the Caribbean. Ruiz has more than 20 years of experience, including a 12-year stint with Columbia Sportswear.
Royal Robbins’ new leadership and design teams are revitalizing the heritage brand while remaining true to its founders’ commitment to environmental and social responsibility. The brand offers premium outdoor lifestyle apparel with increased functionality and innovation combined with sustainability.