Krimson Klover, an activewear clothing company created by women for women introduces Girl PWR.
After a year of worldwide setbacks and pandemic challenges, Krimson Klover leaps forward by reminiscing about the carefree days of the early ’60s with bold floral prints and bright cheerful colors full of energy and verve.
The fall 2021 collection bridges nostalgic desires with new modern fiber blends, fresh silhouettes and rich textures, evoking joy on and off the slopes.
The 1960s was considered the glam era of ski fashion. On the slopes, skiers would don skin-tight ski pants, colorful handknit sweaters and tall wool hats. New innovations like the short ski were being invented, making skiing accessible to the masses. Après-ski as we know it was born.
Krimson Klover is a leader in this genre of retro pop outdoor fashion as shown with expansive worldwide growth in 2020. Despite the impact of COVID-19 on retail, the brand has achieved new growth by expanding to over 50 accounts across Europe and the Southeast Pacific.
Its most progressive collections can now be found in more than 10 countries worldwide, including Austria,Canada, Czech Republic, France, German, Japan, Italy, Russia, Spain, Switzerland and the United Kingdom.