Downlite Outdoor Names What’s UP PR Agency of Record

Downlite Outdoor, a division of Downlite, a market leader in down and feather processing and supplier of responsibly sourced performance fills to the outdoor, home furnishings and hospitality markets, has named What’s UP Public Relations as its agency of record.

With more than a 100 years of down processing experience, Ohio-based Downlite is a partner to many of the most recognizable premier apparel and sleeping bag brands in the outdoor industry.

Downlite has pioneered breakthrough innovations in performance down technologies and has emerged as a leader in traceability and transparency through its global supply chain.

Family-owned and professionally managed, Downlite places an emphasis on its relationships through unbeatable quality, flexibility, innovation and “family-like” service.

What’s UP PR knows textiles and has worked with well-known suppliers and technologies for more than two decades.

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