Peer-reviewed Study Validates BOA Fit System’s Enhanced Performance
Footwear Science Journal has published a peer-reviewed white paper validating improvement in athletic performance footwear…
TransRockies Gravel Royale Names Easton Cycling Title Partner of Royal Flush Event
An “Ace in the Hole” partnership for the newest TransRockies event TransRockies Race Series, a…
The North Face Introduces VECTIV Footwear
The North Face introduces VECTIV, an innovative trail-focused footwear system. After two years of heavy…
2021 Altitude OCR World Championships Announced
World Obstacle, the Fédération Internationale de Sports d’Obstacles (FISO), announced the launch of the 2021…
Spartan to Host Spartan Kids World Championship
Spartan announced its inaugural Spartan Kids World Championship to be held in Laughlin, Nev. this…
Garneau, Reebok Collaborate on Indoor Cycling Shoe
Cycling product specialists Garneau, along with Reebok, have collaborated to launch a unique shoe designed…
Feetures Becomes Official Vendor Partner of Retailer Fleet Feet Sports
Feetures announced a new partnership with Fleet Feet Sports, a leading franchisor of locally owned…
Fitness Apps Rising in Engagement
According to new research from mobile analytics firm Flurry, health and fitness app usage in…
Fleet Feet Opens Missouri Location
Fleet Feet Sports announced the opening of the brand’s newest franchise location in Columbia, Mo.…
Ultrarunner Darcy Piceu Runs Fastest Known Time
Professional ultrarunner and Smartwool athlete Darcy Piceu set the Fastest Known Time for both male…
Chamois Butt’r Unveils New Product Packaging
Chamois Butt’r, a skin lubricant and chamois cream developed to improve riding comfort, unveils updated…
Pearl Izumi Named Exclusive Sponsor of USA Triathlon
Pearl Izumi was announced as the exclusive cycling apparel, training apparel and cycling shoe sponsor…
Nathan Runs Annual Run Specialty Campaign
Nathan announced the launch of the 2017 Run Like Water spring hydration campaign. This marks…