Big Agnes announced efforts aimed to expand its international sales and distribution. Those actions include hiring new sales personnel in Europe and expanding its marketing efforts to help drive sell-through and increase global brand awareness. Last week, Big Agnes also debutted its 2020 gear at the OutDoor by ISPO trade show in Munich.
The company has hired outdoor industry veteran Mark Flanagan as sales director EMEA to support existing distribution partners and to build new relationships. In the coming months, Big Agnes said it will invest in key personnel hires and continue its product fulfillment through Tigers Global Logistics in the Netherlands.
“After nearly two decades of continued growth in North America and several other countries, it’s exciting to add fuel to our fire with a dedicated Big Agnes team based in Europe,” said Bill Gamber, co-founder and president of Big Agnes. “We may be based in Colorado, but we love riding bikes, hiking and skiing in Europe, and we now have more reasons than ever to visit.”
“We want to make it easier for retailers and consumers to get our gear – there’s a loyal following in the U.S. and in Europe, and we’re excited to roll into more markets,” said Flanagan.
Big Agnes currently distributes its products in more than 20 countries. fff