Backcountry, the online specialty retailer of premium outdoor gear and apparel, announces plans to open brick-and-mortar retail locations beginning May 2021.
The retailer currently has one store adjacent to its fulfillment center in Salt Lake City, and will expand its retail footprint with two stores: Park City, Utah, followed by a location in Boulder, Colorado.
Backcountry has created a leading online shopping experience through personalized, expert-driven customer service known as Gearheads – people who live and breathe the outdoors, including former pro athletes, gear junkies, 100-day-a-year skiers and all-around industry gurus.
At each new retail location, customers will be able to meet with a Backcountry Gearhead in-person for trip planning, gear and apparel purchases, as well as concierge-like outdoor guidance.
“Backcountry has always sought to connect people with their passions through the best gear and expertise we have to offer,” said Backcountry CEO, Melanie Cox in a prepared statement. “With our retail locations, our goal is to equip our customers with the gear, knowledge, and the confidence they need to get outside by combining the expert guidance of our Gearheads with our expansive product assortment.”
Backcountry also will work to connect with the local communities by supporting local organizations, fostering long-lasting partnerships and organizing volunteer service days. The retailer is prioritizing community building and engagement to give back and promote outdoor accessibility for all.
“Our retail spaces are designed to be experiential, interactive, and engaging,” Cox said. “We want to give our customers a shopping experience that truly allows them to find everything they need, beyond gear and apparel. We want to support their aspirations, fuel their adventures, share stories and make the planning and preparation an easy and enjoyable process.”
The integrated online/offline retail model will allow customers to browse products from both stores and website easily.